A MAGICAL MOMENT FOR ALL BOYS AND GIRLS
For Volkswagen's EURO 2020 sponsor campaign we made a film about the rivalry (and love) between a brother and sister. A campaign to invite all boys and girls in the Netherlands to become the official ball boy or ball girl during an European Championship match of Holland in a fully packed Johan Cruyff Arena.

CONCEPT CREATED WITH MEES UBACHS // DIRECTOR Rogier Hesp // DP Myrthe Mosterman // EDIT Martin Heijgelaar MRTN // GRADING Joppo de Grot // SOUND Marco Baay AMP.Amsterdam

BY FAR THE MOST VISIBLE WORK WE WILL EVER MAKE (FOR NOW)

Warning: the following videos are made for a 90 feet wide and 30 feet tall movie screen; for the ultimate viewing experience go to a Pathé cinema nearby.

After ten years of this Pathé was ready for a new pre-movie-program. At a cinema like Pathé you can easily make your day exciting. Or romantic, freaky, adventurous or silly. Movies have the power to summon almost any emotion. Those emotions and movie genres were the basis for our leaders and bumpers. And we’ve made them all: a big main leader, a phone-on-silent-bumper, a trailer-bumper and even a 3D-bumper (experience this at Pathé with 3D-glasses – really). The new program is shown right before every movie in 27 cinemas throughout the Netherlands for the next ten years.

CONCEPT CREATED WITH MEES UBACHS